A countdown starts. It sends on its own.
If the moment passes, slide “I’m safe” and nothing happens. If you can’t, ELA sends.
“Send help now” sends at once.

ELA is a membership for UAE residents. If you’re arrested, one hold on your iPhone or Apple Watch tells a vetted law firm, your consulate and your family.
Available on iPhone and Apple Watch.
One membership: AED 24.99 a week, AED 79.99 a month or AED 749.99 a year.
Phone locked, dead, or taken: it still runs.
Demo with the real app. Nothing is sent from this page.
That’s the hold.
In the app, the countdown opens now. It sends on its own unless you slide “I’m safe”. Nothing was sent from this page.
You don’t type anything, call anyone, or explain.
If the moment passes, slide “I’m safe” and nothing happens. If you can’t, ELA sends.
“Send help now” sends at once.

Example timeline. Timings vary by case.
Once the hold commits, the response runs on ELA’s servers, not on your phone. Your case brief and profile are already with the response team.
They don’t need the app. The link opens in a browser: a live map pin, and each milestone as it happens.

The same three seconds, from your wrist, with your phone in a bag or on a desk. The case shows there too.

ELA Ops sends that message in the app’s case thread, the same thread you can type in or send a voice note to.
From the hold to your lawyer’s first contact, the case never waits on your phone.

Example timeline. Timings vary by case.
The launch film. Forty‑five seconds, with sound.
Weekly, monthly or yearly: the hold, the response and the team are the same whichever you choose.
Legal fees are agreed between you and the law firm.
Billed through the App Store. Cancel any time in your Apple ID settings.
After you join, you can add Shield. Shield membership includes legal-fee insurance, underwritten by a regulated UAE insurer.