Hold for three seconds. We send for help.

ELA is a membership for UAE residents. If you’re arrested, one hold on your iPhone or Apple Watch tells a vetted law firm, your consulate and your family.

Get the app

Available on iPhone and Apple Watch.

AED 24.99 a week, 79.99 a month or 749.99 a year, billed through the App Store.

Phone locked, dead, or taken: it still runs.

That’s the hold.

The ring is closed. In the app, the countdown opens now. It sends on its own unless you slide “I’m safe”. Nothing was sent from this page.

Demo with the real app. Nothing is sent from this page.

Press and hold the disc.Demo with the real app. Nothing is sent from this page.

The ELA home screen: You’re protected, Protection active, and the disc marked Hold to arm

What happens when you hold.

Press and hold the disc. You don’t type anything, call anyone, or explain.

A countdown starts. It sends on its own.

If the moment passes, slide “I’m safe” and nothing happens. If you can’t, ELA sends.

“Send help now” sends at once.

The app’s countdown: Sending help in 0:28, a Send help now button and the slider Slide to cancel, I’m safe

We take it from here.

  • A vetted law firm is notified.Engaged the moment it accepts. If it can’t act, ELA is already finding another.
  • Your consulate is informed.Your consulate’s emergency desk gets the case brief.
  • Your family gets a private live link.Live location, each milestone, the acting lawyer’s name. Sent only to the people you chose.
  • A human team tracks the case.Real people, on chat and voice. Type, or send a voice note.

Example timeline. Timings vary by case.

They see where you are, and who is acting for you.

They don’t need the app. The link opens in a browser: a live map pin, and each milestone as it happens.

The private link open in a browser: a live map pin in Dubai Marina

“Your lawyer has made contact.”

ELA Ops sends that message in the app’s case thread. From the hold to your lawyer’s first contact, the case never waits on your phone.

The case thread with ELA Ops: Got it. A law firm has taken on your case and will be in touch shortly. Then: Your lawyer has made contact.

Phone locked, dead, or taken: it still runs.

Once the hold commits, the response runs on ELA’s servers, not on your phone. Your case brief, location and profile are already with the response team, and every step after is tracked there.

Your Apple Watch holds too.

The same three seconds, from your wrist, with your phone in a bag or on a desk.

Apple Watch, ready: Protected, the disc, Hold to arm
Apple Watch, Your case: Case opened, Law firm reaching, Lawyer will call, and the case reference

The launch film.

What one hold sets in motion. Forty-five seconds, with sound.

One membership. The same response for every member.

Weekly, monthly or yearly: the hold, the response and the team are the same whichever you choose.

AED 24.99
a week
AED 79.99
a month
AED 749.99
a year

Legal fees are agreed between you and the law firm.

Billed through the App Store. Cancel any time in your Apple ID settings.

  • The three-second hold on iPhone and Apple Watch
  • A vetted law firm notified with your case brief
  • Your consulate’s emergency desk informed
  • A private live link for the people you choose
  • A human team on every case, by chat and voice

After you join, you can add Shield. Shield membership includes legal-fee insurance, underwritten by a regulated UAE insurer.

If the worst happens, you won’t face it alone.

The ELA app icon: a mint keyhole on deep green
Get the app

Available on iPhone and Apple Watch.